Category GEO & Agency Playbooks

Most agency SEO margin is lost in audits, not strategy. This playbook shows how AI-assisted structural walks of client sites cut audit hours, where people still matter, and how to price the result.

Generative Engine Optimization (GEO) is the work of making a business easy for AI answer engines to find, understand, trust and quote. Here is how it works, the five levers that matter, and how Halifax agencies can measure it honestly.