Clients are starting to ask a new question: “Do we show up in ChatGPT?” If your agency can’t answer it, someone else will. Here’s a practical way to add AI-search work to your services without building a new team.
Step 1: Know what you’re selling
Generative Engine Optimization (GEO) is the work of making a brand easier for AI tools to find, understand and cite. It builds on classic SEO: crawlable sites, clear content, structured data and trusted mentions elsewhere. Our page on GEO covers it in more detail.
Step 2: Start with a visibility check
Pick one client. Ask ChatGPT, Gemini and Perplexity the questions their customers would ask. Note whether the client appears, who does appear, and what sources get cited. This is a low-cost first deliverable, and it often opens the conversation.
Step 3: Fix the foundations
- Technical health: the site loads, can be crawled and is easy to understand
- Content: clear answers to the questions customers actually ask
- Structured data: schema that explains who the business is and what it offers
- Trust signals: accurate profiles, author information and mentions on reputable sites
Step 4: Report in a way clients understand
Clients won’t care about “citations” until you connect them to leads. Track where the brand appears in AI answers, traffic from AI tools, and enquiries. Our GEO reporting template shows one way to lay it out.
Step 5: Be honest about timing
Nobody controls what an AI tool says. Set expectations early. Measurable progress usually takes around 3 to 6 months, and you should avoid promising specific citations.
Step 6: Decide who does the work
You can train your team, hire a specialist or use a white-label partner. If you want to move fast, a partner lets you start selling now. See our comparison of white-label, in-house and freelance options.
RankMeTech delivers this work under your brand, with a free audit, no long-term contracts and no need for your client to know we exist. See how it works.
