If you’re running a sporting goods online store, you’ve probably spent a lot of time and money trying to get noticed. With so many businesses vying for clicks and sales, competition is fierce. Most of us think of Google Ads first, but here’s the thing it might be time to switch gears and give Bing Ads (now Microsoft Advertising) a closer look.
Why Bing? Simple. It has 36% of the U.S. desktop search market and attracts a crowd often overlooked people who are typically older, better educated, and have more spending power. On top of that, there’s less competition, which means your budget can go a lot further. And with new ad trends rolling out in 2025, Bing is stepping up its game at just the right time.
Not sure where to start? Don’t sweat it. Here are the top Bing Ads trends for 2025 that you’ve got to jump on if you want to get ahead.
What are the top Bing Ads strategies online store owners should focus on in 2025?
How can online retailers leverage AI advancements to improve Bing Ads targeting and performance?
What new Bing Ads features or tools are expected to enhance e-commerce marketing in 2025?
How can e-commerce stores optimize their Bing Ads campaigns to achieve better ROI and conversions?
What role will automation and smart bidding play in managing Bing Ads campaigns in 2025?
How can small businesses effectively compete with larger brands using Bing Ads?
What are the best practices for keyword targeting and audience segmentation on Bing Ads for 2025?
How will Bing’s integration with AI-driven technologies impact ad success and visibility?
What emerging trends in remarketing and customer insights are shaping Bing Ads strategies?
How can online store owners utilize Bing Shopping Campaigns to maximize their sales in 2025?
1. Show Off Your Stuff with Better Product Ads
You’ve seen those shopping ads on Google the ones that feature pictures, prices, and even reviews. Bing’s version, called Product Listing Ads (PLAs), is just as good, and in 2025, they’re becoming even more important.
Why? Because shoppers love them. Studies show that these types of ads pull in 65% of all clicks on paid search results. They’re easy to spot, visually appealing, and give people the info they need to buy faster. For folks shopping for sporting goods whether it’s a new pair of hiking boots or a fancy kayak PLAs make your products stand out right there in the search results.
What’s great about Bing’s PLAs is that there’s less competition, so you can dominate the space without paying a fortune.
How You Can Use This: It’s simple use quality images! A clear, crisp photo can make all the difference. Add keywords like “best trail running shoes” or “durable camping tents” so Bing knows how to show your products to the right people.
2. Voice Search Isn’t the Future It’s the Now
Raise your hand if you’ve said, “Hey Alexa” or “Hey Siri” this week. You’re not alone. Voice search is booming, and by 2025, it’s expected to make up 50% of all searches. That’s huge.
And here’s the kicker voice searches are different because they’re more conversational. Instead of typing “running shoes,” a shopper might ask their smart assistant, “What are the best running shoes for beginners?” This opens up a golden opportunity for you to target specific, everyday phrases that customers are using.
How to Nail This Trend: Go through your listings and adjust your keywords. Think about what your customers would say to find your gear, like “affordable dumbbells for home gyms” or “best gear for hiking weekends.” It’s all about matching their natural language.
3. Smarter Targeting with a Little Help from AI
Bing Ads has some pretty amazing AI tools that make targeting almost effortless. It looks at what people are searching, what they’ve bought, and even what types of websites they’ve been visiting. This means your ads get shown to the exact people most likely to buy from you.
For example, if someone’s been searching for “at-home fitness equipment” or reading articles about beginner hiking tips, Bing could place an ad for your resistance bands or hiking backpacks right in front of them.
Microsoft says their AI targeting tools can boost clicks by 30% and conversions by 20%. Numbers like that are hard to ignore.
Your Next Step: Use Bing’s in-market audience targeting. They’ve got specific categories like “outdoor enthusiasts” or “fitness fans,” so you’re not wasting ad dollars on people who don’t care about what you’re selling.
4. Video Ads (More Eyes on Your Products)
If you’ve been scrolling through your favorite platforms, you’ve probably noticed that video ads are everywhere. Bing has jumped into this trend too, and in 2025, video ads are a must if you want to grab attention.
Why? Video ads work! Studies show 66% of people prefer watching a product video over reading about it, and they’re also way better at sticking in people’s minds. Sporting goods lend themselves perfectly to video—imagine a quick demo of your collapsible tent being set up or a snippet of someone crushing a hike with your new trekking poles.
Tips to Get Started: Keep it short and snappy 10 to 20 seconds is perfect. Show your products in action, and make sure your video looks polished. You don’t need a Hollywood production, but a well-lit, clear shot goes a long way.
5. Bing Ads Cost Less and Who Doesn’t Love That?
Here’s one of Bing’s biggest perks—it’s cheaper than Google. How much cheaper? On average, you’ll pay about 33% less per click using Bing Ads, which means your ad budget stretches further.
This is especially great for sporting goods stores. Maybe you want to experiment with promoting new items like paddleboards or running gear. With Bing, you can test campaigns and see what works without pouring all your money into it.
How to Start Saving: Allocate a chunk of your ad budget to Bing Ads. Set up a campaign and track your results. If you’re getting good clicks and sales (spoiler alert you probably will), scale it up from there.
6. Reach Local Shoppers for Bigger Wins
If you sell products that appeal to certain regions like snow gear for skiers in Alaska or snorkeling equipment for swimmers in Florida Bing’s geo-targeting tools are your new best friend.
With geo-targeting, you can bid more aggressively for clicks in places where your products are in demand. It’s a smart way to focus your budget on people who are actively looking for what you sell.
Quick Win: Use local ad extensions so shoppers can see store hours, directions, or even a phone number. Even if you’re mostly online, this makes your business seem nearby and relatable.
Give Bing a Shot
Here’s the bottom line Bing Ads might not get as much love as Google, but it’s filled with opportunities. Lower costs, cutting-edge tools, and the ability to stand out in a less competitive space make it 100% worth your time.
Start small. Test out a few campaigns using these 2025 trends, whether that’s voice-optimized keywords, video ads, or targeting outdoor enthusiasts. Over time, you’ll see the payoff more visibility, more clicks, and most importantly, more sales. Give it a shot, and don’t be surprised if Bing becomes your secret weapon for growth this year.
Good luck, and happy selling!
