Checkout friction at your store in BigCommerce Store can be a major roadblock to converting mobile shoppers into paying customers. From confusing navigation to unexpected fees, even small mistakes can lead to abandoned carts. In this blog, we’ll explore the common causes of checkout friction, its drawbacks, and actionable solutions to streamline your checkout process.
What Is Checkout Friction and Why Does It Matter?
Checkout friction refers to any obstacles or inconveniences that make it harder for customers to complete their purchase. These can range from slow-loading pages to overly complicated forms. For mobile shoppers, even minor issues can feel magnified, leading to frustration and cart abandonment.
Common Checkout Mistakes in BigCommerce Stores
- Complicated Navigation
Mobile shoppers often struggle with poorly designed navigation menus. If your checkout process requires too many clicks or redirects, customers are likely to give up. - Lack of Payment Options
Offering limited payment methods can alienate customers who prefer digital wallets like Apple Pay or Google Pay. - Hidden Costs
Unexpected fees at checkout are one of the top reasons for cart abandonment. Transparency is key to building trust. - Slow Page Load Times
Mobile users expect fast-loading pages. A delay of even a few seconds can lead to a significant drop in conversions. - No Guest Checkout Option
Forcing customers to create an account can deter first-time buyers who want a quick and hassle-free experience.
The Drawbacks of Checkout Friction at Your Store in BigCommerce Store
Checkout friction doesn’t just hurt your sales—it can damage your brand reputation. Here are some key drawbacks:
- Increased Cart Abandonment Rates: Studies show that over 70% of online shopping carts are abandoned, with checkout friction being a major contributor.
- Lower Customer Satisfaction: Frustrated customers are less likely to return to your store.
- Missed Revenue Opportunities: Every abandoned cart represents lost potential revenue.
- Negative Word of Mouth: Dissatisfied customers are more likely to share their negative experiences, impacting your store’s reputation.
How to Fix Checkout Friction in Your BigCommerce Store
- Simplify Navigation
Use a clean, mobile-friendly design with clear calls to action. Ensure that the checkout process is intuitive and requires minimal clicks. - Offer Multiple Payment Options
Include popular payment methods like PayPal, Apple Pay, and Google Pay to cater to a wider audience. - Be Transparent About Costs
Display all fees upfront to avoid surprising customers at checkout. - Optimize Page Load Times
Compress images, use a content delivery network (CDN), and minimize code to improve loading speeds. - Enable Guest Checkout
Allow customers to complete their purchase without creating an account. This small change can significantly boost conversions.
FAQs About Checkout Friction at Your Store in BigCommerce Store
Q: What is checkout friction at your store in BigCommerce Store?
A: Checkout friction refers to any obstacles that make it difficult for customers to complete their purchase, such as slow-loading pages, hidden fees, or limited payment options.
Q: How can I identify checkout friction in my BigCommerce store?
A: Use analytics tools to track cart abandonment rates and customer behavior. Conduct user testing to identify pain points in the checkout process.
Q: What are the benefits of reducing checkout friction?
A: Reducing checkout friction can lead to higher conversion rates, improved customer satisfaction, and increased revenue.
Conclusion and Call to Action
Reducing checkout friction at your store in BigCommerce Store is essential for improving the shopping experience and boosting conversions. By addressing common mistakes and implementing the solutions outlined in this blog, you can create a seamless checkout process that keeps customers coming back.
Ready to optimize your BigCommerce store? Explore our resources and tools to take your checkout experience to the next level!
