Checkout friction at your store in BigCommerce Store can drastically impact the shopper experience and your bottom line. As we move into 2025, mobile commerce is leading the charge, and customers demand smoother, faster, and more secure checkout processes. This blog dives into the trends defining mobile checkout, the pitfalls of checkout friction, and actionable solutions to optimize your BigCommerce store.
Why Mobile Checkout Is Essential in 2025
Mobile commerce is booming. By the end of 2025, it’s projected that 72% of all online sales will come from mobile devices. Consumers are increasingly turning to their smartphones for browsing and shopping. However, the flip side is that mobile screens are smaller, and customers can easily become frustrated with a subpar checkout experience.
Checkout friction—whether it’s unnecessarily long forms, unclear navigation, or a lack of payment options—can lead to abandoned carts and lost revenue. For BigCommerce store owners, meeting the expectations of mobile shoppers is no longer optional; it’s a must for survival and success.
Top Mobile Checkout Trends in 2025
1. Biometric Payment Security
Security and convenience are top priorities for today’s shoppers. Biometric solutions such as fingerprint scanning and facial recognition are becoming staples of a streamlined checkout process. These technologies offer an additional layer of safety while simplifying the buyer’s experience.
2. Single-Tap Payments
Services like Apple Pay and Google Pay set the standard for hassle-free shopping. By eliminating the need to manually input payment details, single-tap payment methods significantly reduce friction and boost checkout speed.
3. Accelerated Checkout with Buy Now, Pay Later (BNPL)
BNPL solutions, such as Afterpay and Klarna, are beloved by modern shoppers for spreading out large purchases into manageable installments. BigCommerce stores implementing these options will stay ahead in offering flexibility to customers.
4. Auto-Filled Forms and High-Accuracy Validation
Shoppers despise forms that require extensive manual inputs. Modern checkout processes now rely on auto-fill technology that pulls data from browsers or apps. Paired with real-time validation, this ensures forms are accurate and quick to complete.
5. Custom Payment System Integrations
Global customers prefer familiarity. BigCommerce stores offering localized payment options (like PayPal, regional bank systems, or e-wallets) see higher conversion rates. By supporting diverse payment methods, you meet the expectations of your entire audience.
The Drawbacks of Checkout Friction at Your Store in BigCommerce Store
Even a small amount of checkout friction at your store in BigCommerce Store can have major consequences. Here are some of the ways it can hurt your business:
1. Cart Abandonment
Did you know that the average cart abandonment rate across ecommerce stores is over 70%? A confusing or time-consuming checkout experience is one of the biggest culprits. Shoppers are impatient—they expect an effortless process. If they don’t get it, they’ll leave their carts behind.
2. Decline in Customer Loyalty
Once a customer associates your BigCommerce store with frustrating checkouts, it’s tough to win them back. Poor checkout experiences tarnish the trust and convenience shoppers look for in modern online stores.
3. Reduced Conversions
Checkout friction means fewer completed transactions, which equates to lost revenue. Even seemingly minor inconveniences, like requiring customers to log in before checkout, can deter purchases.
4. Harm to Brand Reputation
Word of mouth spreads quickly in the digital age. A negative checkout experience can result in bad reviews or unhappy complaints posted across social media platforms. Once your reputation is affected, attracting new customers becomes harder.
How to Deliver a Frictionless Mobile Checkout Experience
If checkout friction at your store in BigCommerce Store has been holding you back, don’t worry. There are many proven strategies to minimize frustrations and deliver a seamless experience for your mobile shoppers.
Simplify Your Checkout Pages
Keep your design simple and intuitive. Use large, mobile-friendly input fields, clear instructions, and minimal distractions. Ensure that essential elements like payment buttons are easy to locate.
Enable Guest Checkout
Forcing account creation adds an unnecessary barrier to completing purchases. Guest checkout is an easy way to streamline the process, keeping shoppers focused on completing their transaction.
Reduce Checkout Steps
Every extra step in the checkout process is a potential point of friction. Combine steps where possible and ensure your process requires the bare minimum—payment, shipping details, and confirmation.
Offer Multiple Payment Options
Make it convenient for shoppers to pay using their preferred methods. Along with credit and debit cards, offer digital wallets, Buy Now Pay Later options, and localized payment systems tailored to international customers.
Ensure Mobile First Design
Design all elements of your BigCommerce store with mobile users as your priority. Test the checkout process on all mobile operating systems, ensuring pages load quickly and fully adapt to different screen sizes.
Communicate Payment Security
Shoppers want to know their payment information is safe. Show trust badges, SSL certifications, or PCI compliance icons to reassure them.
Test and Refine Continuously
Use A/B testing to see what works best. Test elements like button colors, CTA placement, or text styles to find the perfect combinations that improve your conversion rates.
FAQs About Checkout Friction at Your Store in BigCommerce Store
Q1. What causes checkout friction at your store in BigCommerce Store?
Checkout friction can be caused by unnecessary steps, long forms, limited payment methods, or poorly optimized mobile designs. It refers to anything that slows or discourages the checkout process.
Q2. How can I measure checkout success in a BigCommerce store?
Analyze KPIs like cart abandonment rate, checkout completion rate, and average order value. Tools like Google Analytics can help diagnose issues and measure improvements.
Q3. Are third-party checkout apps worth considering for BigCommerce?
Absolutely! Apps like PayPal Express Checkout or Stripe simplify back-end support while reducing user friction. BigCommerce also has integrations for faster payment tools.
Q4. What visual elements help reduce friction?
Clear payment buttons, mobile-friendly input fields, and trust symbols can significantly reduce friction. Consider infographics to explain steps or highlight benefits.
Final Thoughts
Mobile checkout is evolving rapidly, and 2025 will raise expectations even higher. Shoppers demand simplicity, speed, and security with no room for error. By minimizing checkout friction and aligning your process with these expectations, your BigCommerce store can significantly increase conversions and enhance customer loyalty.
Are you ready to tackle checkout friction and unlock your store’s potential? Explore Big Commerce’s latest tools, and start delivering an optimized shopping experience today!
